If you're a small business owner, starting a website project or updating your current site can be a daunting task. Finding a new web developer or development company can be as stressful as a first date, with a proposal soon to follow. Thankfully this isn't 'til death do us part,' but a healthy business ...
As digital professionals, we at Treefrog work in many creative capacities as designers, programmers, and marketers. We're always finding creative solutions to problems. It's our job. So what do we do to stay creative? You can't use up creativity. The more you use, the more you have. Maya Angelou Creativity is often viewed as a finite resource, unequally bestowed at birth. While some personality types are more inclined to be creative, the secret is that creativity is a skill that anyone can hone. The reason it's easy for creative people to be creative isn't due to some intrinsic gift, it's…
Hashtags are not anything new. They've been in active use for quite a while and aren't showing signs of going any where any time soon. In fact, the # symbol has been used to denote important information within technology fields since as early as the 1970's. It makes perfect sense for someone to come along and use it as a marker for indicating central themes in more casual communication. Social media posting without hashtagging is like asking someone out on a date but forgetting to give them your phone number. Hashtags create the means for people to find you or…
It's that time of year again when the weather starts to get a little bit cooler and everything seems to be doused in pumpkin spice. With all the Halloween decor coming out, I've noticed that some of the marketing collateral can often look cheesy. I think it's important to steer away from anything that resembles an established brand (i.e. Buffy the Vampire Slayer, Harry Potter, The Addams Family) and I also think it's wise to stay clear of difficult to read, grungy fonts like Chiller or Creepy. So here it is, I've scoured the internet to find some great fonts…
The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw With business today being conducted more and more through electronic communication – email, SMS, IM, etc. – it is becoming more and more important to fine tune the skill of communicating through writing. Effective business communication via email goes a bit further than the ability to compose a well written sentence. It's about being able to communicate, collaborate, and convey information effectively through electronic transmission. In our industry, we handle the bulk of our business via email. We work with clients, printers, publishers, advertising…
Orlando, Florida, “The City Beautiful,” also known as “The Theme Park Capital of the World.” With such a focus on our tourist and service industry here, it is easy to lose sight of the beautiful side of our city. Sometimes it takes some searching, a little bit of effort on our part, but if we stop to look around a little we can be reminded of just how beguiling our little piece of Central Florida is. If you’re finding yourself stuck and uninspired, we’d like to take a moment to share some of our favorite places we find inspirational around…
