Enhancing SEO takes a lot of work, but at least with this final step in the process you can have a little bit of fun. The fourth cornerstone of SEO is SMM, or Social Media Marketing. For those who may not know, social media marketing is the process of gaining website traffic by using social network sites such as Facebook, Twitter, Pinterest, et cetera. With so many choices out there these days, tackling a social media plan can become as overwhelming as the entire search engine optimization campaign. But, we know the secret to the best social media plan, and…
Search engine optimization requires time, dedication, and in many cases some monetary investment. While there are many free SEO tricks, it may be worth it to spend a bit of money to increase traffic to your business. Hiring a marketing firm to design and develop an optimized site or paying the yearly dues to the BBB and/or the Chamber of Commerce in order to gain some back links are wise investments. A more flexible means of funding higher searchability is through SEM, or search engine marketing. SEM, or search engine marketing, also known as pay-per-click advertising, is the process of…
In our previous post we explained how search engines operate, and how to search engine optimize your site on-page. Now it is time to take a look at the second cornerstone of SEO success: Off-site SEO. Your beautifully optimized site will only get you so far. The next step in the process is generating exposure on the internet. Off-site SEO is all about internet presence. You want people talking about your site and providing back-links, or inbound links, to your site in as many reputable places as possible. This can take a lot of work, especially for a business just…
Taking on the task of SEO, or search engine optimization, is daunting for many small business owners. As a marketing firm whose client list is comprised mostly of small businesses, we have come to understand that a lot of the apprehension is born out of unfamiliarity with what SEO is. Thus, we have decided to break down SEO and explain it in layman's terms as best we can. To begin, we will identify the Four Cornerstones of SEO: On-site SEO, Off-site SEO, SEM (search engine marketing), and SMM (social media marketing). We will deliver this explanation in bite-size chunks and…
Have you ever been to the Chinese take-out restaurant down the street from home and noticed that the photos of their meals are the same as the photos you've seen at the Chinese restaurant around the corner from work? Doesn't it make you stop and wonder, "Are these restaurants all the same?" Never mind the fact that the restaurant near home is called "China King" and the one near work is "Best Chinese Cuisine," they must all be owned by the same parent company, right? I mean all the meals look exactly the same, so they must all be serving…
