It's almost the big day! After months of planning, design, and development, it's time to launch your new website. What steps should you take to ensure the launch is smooth and successful? At Treefrog, we've had our fair share of launches, and in that winding history we've encountered almost every kind of speed bump and obstacle. Over time, we've developed a checklist of all the necessary steps and precautions. Because we want to promote a happier, more beautiful web, we're going to share our process with you. First up: everything we like to take care of before launch-day. Long before…
Now that we've talked about the worst practices in email marketing, let's go over some of the best. The first step to email marketing is to create a plan. What are you trying to accomplish with your newsletter? Start with your audience. Identify your subscribers. Are they previous customers? Future prospects? General interest? Establish who they are, and why they subscribed to your newsletter. Build your content around your subscribers. Think about what your subscribers are interested in. Focus on brief, compelling, and useful content. Make a publishing schedule. Your publishing frequency will depend on your subscribers and your content.…
Email marketing is a great tool for connecting directly to your customer base. But mistakes are common. How can you make the most of your email marketing campaign? This blog will cover some of the most common email marketing pitfalls – and how you can avoid them. Anti-spam laws exist for a reason, and you should follow them. The biggest piece of advice I can give is this: Make sure your consumer base wants to receive your emails. This is important for several reasons: It's literally against the law. Anti-spam regulations mandate that all subscribers must provide explicit consent to be…
This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because…
Cake. Who doesn't love a perfect cake? (If you happen to be one of the few people who actually don't like cake, please keep reading, this is just an analogy.) But, would you love a cake made without sugar? How about without eggs, or flour, or baking powder? No, you wouldn't. A deliciously scrumptious cake isn't so because of the bowls it's mixed in or the oven it's baked in, rather what makes a successful confection is the ingredients that go into it. Just as there is no single way to bake a delicious vanilla cake, there is no single…
