The Muscular Dystrophy Association (MDA) is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other neuromuscular diseases. They do this by funding worldwide research and providing comprehensive health care services to support MDA families nationwide. They also rally communities to fight back through advocacy, fundraising, and local engagement. This year, the Orlando office is putting on an event called Toast to Life. The Treefrog team decided we wanted to donate our skills to help build a website for this worthy event. After meeting with the MDA Orlando office,…
On March 28, 2015, AAF-Orlando held their first ever Ad Help Day at Kre8 Media in Winter Park, FL to help Central Florida nonprofit organizations. As public service chair, I had the opportunity to organize and facilitate the event that benefited 12 nonprofits. We ended up with 12 amazing ad industry volunteers who graciously donated their time to work with the nonprofits and the event went swimmingly! Below are some photos and projects from the event. Susan Bookman works with Gloria Puerto of Feed and Fortify Community Organization Melissa Bell, Think Agency, Inc., talks social media with Michele Lewis of…
This is a continuation of our Advertising Bits and Pieces series. This edition is all about Content Marketing. I am not about that measuring life. I hate getting out the measuring cups, pouring exactly a cup of this, a teaspoon of that. Even though I don’t enjoy measuring, I know that each ingredient is an important part of the final product, and the amounts and techniques can be left up to the cook's creativity. Content marketing is a holistic approach that will grow domain authority along with growing an audience for your brand. This is a great long-term strategy because…
Spring has sprung and all around us the flowers are blooming, the sun is shining, and everyone's wearing pastels. Ok, maybe in some dream world that's happening, but as designers that's what we do, paint beautiful dream worlds with our designs and use of typography. So now that Easter is here, you may need to create some promotional materials for a client that paints that perfect Spring-like dream. I've selected 5 100% free for commercial use fonts that would lend themselves perfectly to your Spring design. First on the list is my favorite, Garineldo No01. This is the perfect Spring…
