Welcome back to our creative outlets series! It’s a time of transition here at Treefrog, with Ben joining us full time and Rita moving on to new things. In light of that, this month’s topic is one that is near and dear to both of their hearts: photography. The aim of art is to represent not the outward appearance of things, but their inward significance. Aristotle Photography, whether artistic or casual, has become a part of everyday life. The ever-improving cameraphone and popularity of apps like Instagram have only furthered this trend. So, how does this creative outlet inspire us,…
Last Saturday the Treefrog team had a smashing time at the Orlando ADDY Awards. We got to mix and mingle with some of the most talented people in the advertising industry. Even though we already knew who won, it was great to join in the celebrations and cheering. The theme for this year was retro video games. The tables each had little arcades filled with candy on them for the guests. Also, as each award was presented fun retro video game music played, which was a great touch. The Treefrog team spent the evening watching the bottom left corner…
Look Local publishes a full color advertising guide for Central Florida businesses, and has seen tremendous growth over the last several years. They started with a reach of just 10,000 homeowners, and now have a reach of 100,000 addresses. This is due to their hardworking nature — it's clear Look Local is committed to their mission of connecting quality businesses with their target markets. So, when the Treefrog team had the opportunity to work with Look Local, we jumped at the opportunity. Look Local was already going through a branding upgrade when they approached Treefrog. They updated their logo, and…
