It's that time of year again when the weather starts to get a little bit cooler and everything seems to be doused in pumpkin spice. With all the Halloween decor coming out, I've noticed that some of the marketing collateral can often look cheesy. I think it's important to steer away from anything that resembles an established brand (i.e. Buffy the Vampire Slayer, Harry Potter, The Addams Family) and I also think it's wise to stay clear of difficult to read, grungy fonts like Chiller or Creepy. So here it is, I've scoured the internet to find some great fonts…
The single biggest problem in communication is the illusion that it has taken place.George Bernard Shaw With business today being conducted more and more through electronic communication – email, SMS, IM, etc. – it is becoming more and more important to fine tune the skill of communicating through writing. Effective business communication via email goes a bit further than the ability to compose a well written sentence. It's about being able to communicate, collaborate, and convey information effectively through electronic transmission. In our industry, we handle the bulk of our business via email. We work with clients, printers, publishers, advertising…
