Taking on the task of SEO, or search engine optimization, is daunting for many small business owners. As a marketing firm whose client list is comprised mostly of small businesses, we have come to understand that a lot of the apprehension is born out of unfamiliarity with what SEO is. Thus, we have decided to break down SEO and explain it in layman's terms as best we can. To begin, we will identify the Four Cornerstones of SEO: On-site SEO, Off-site SEO, SEM (search engine marketing), and SMM (social media marketing). We will deliver this explanation in bite-size chunks and…
From left to right: Dan Bookman as RGB, Rita Barnes, Christine Dupont (center), Christian Knightly, and Susan Mullins as Greyscale. 2013 has been a year of milestones for the Treefrog Cinegraphix family. In May of this year, we celebrated the 30th birthday of our managing partner, Christian Knightly, in a truly Fontastic manner. And just this past weekend we had the honor of hosting yet another 30th birthday party for our former team member, Christine Dupont. In observation of Christine's love for print design and the graphic arts, we gave this party a printacular theme: CMYK! For those unfamiliar with…
