While on our field-trip to infoComm13, we visited several exhibits featuring the transparent display screens, but one exhibit in particular caught our fancy with their marketing technology more than any other. AOPEN, a major electronics manufacturer with a specialty in digital signage, was showcasing their use of touchscreens in retail spaces. Similar to the idea of a transparent screen over a display of a product, the touchscreen is used as part of the display making it possible for the consumer to actually interact with the display. Imagine the selling possibilities with a display that reinforces the consumer's visual experience in…
Friday, June 14, the Treefrog team journeyed out of the office on a field-trip to the Orange County Convention Center for the 2013 information and technology show: InfoComm13. Walking in we were greeted with the brilliant flashings of the many LED screens and searchlights. We were like children in a candy store not sure where to begin, but as we moved through the many exhibits a new and very cool technology seemed to present itself as the theme of the show: transparent display screens! With these screens, information, or specifications, about a product can be viewed directly over a display…
